Source: CNN.com just after McCain’s convention speech. So the first headline viewers encounter is that McCain finally goes negative. Instead of the CNN thanking God that McCain descended from the clouds like his counterpart, their first reaction is that McCain finally embarked on something negative. Was it his topic? His mood? His answers? His take on Obama? I guess that is the hook. Regardless, it is opinion.
The other thing I like about CNN here besides that they reference Ron Paul who is, uhm, awesome, is that there is reference to what the Democrats think of McCain. Why is that a headline?