This is innovation at its finest. These guys took an idea that I had never hear of, and improved it while I waited. The physics behind this are really interesting. Spinning the beverage increases the surface area that comes in contact with the ice. Other products have offered this service, but they have been impractical. Spin Chill addresses many of those issues. It is inexpensive. It seems easy to use. It can stay in your cooler while you wait those 30 seconds.
I like the fact that it works on soda as well as beer. For those wine lovers, it works on wine too. You can chill your wine before your cheese melts. How about that.
I foresee someone integrating these into a cooler. I also foresee Trevor advertising for ice companies. Has Big Ice ever advertised during a Super Bowl?